文献类型：期刊文献

中文题名：民族歌舞的展演与营销——云南德钦奔子栏锅庄的资本化

英文题名：Performances and Marketing of Ethnic Songs and Dances——The Capitalization of Benzilan Guozhuang of Yunnan Deqin

作者：蓝文思

第一作者：蓝文思

机构：[1]贵州理工学院马克思主义学院,贵州贵阳550001

第一机构：贵州理工学院马克思主义学院|贵州理工学院马克思主义学院

年份：2021

卷号：42

期号：6

起止页码：102-107

中文期刊名：贵州民族研究

外文期刊名：Guizhou Ethnic Studies

收录：国家哲学社会科学学术期刊数据库;北大核心:【北大核心2020】；CSSCI:【CSSCI2021_2022】；

基金：贵州理工学院人才引进科研启动经费课题(项目编号:XJGC20210626)的阶段性成果

语种：中文

中文关键词：展演与营销;奔子栏锅庄;资本运作

外文关键词：Performances and Marketing;Benzilan Guozhuang;Capital operation

摘要：云南德钦奔子栏锅庄是一种无器乐伴奏的藏族圆圈歌舞。由于地方性逐渐消弭、话语权被遮蔽及近年来旅游市场的勃兴,奔子栏人的民族歌舞资本化之路经历了积极参加锅庄竞赛性表演,并进行商业化展演,将文化资本转化成符号资本,同时还申报"中国藏族锅庄舞之乡"以建构地方符号,举办"中国藏族锅庄舞之乡"艺术节进行营销和促销,经过开发文化旅游,实现了符号资本向经济资本"变容"的探索历程。因此奔子栏锅庄资本运作的文化实践,为解决传统文化的传承保护与全面推进乡村振兴提供了新的思路和方法。
Benzilan Guozhuang is a Tibetan circle singing and dancing,without instrumental accompaniment.Due to the gradual vanish of localism,the cover of discourse power and the boom of the tourism market in recent years,Benzilan people have on the road of exploring the capitalization of Ethnic songs and dances.They actively participated in the Guozhuang competitive performances and commercial performances,then the cultural capital transubstantiated into symbolic capital.They applied for"The Hometown of Chinese Tibetan Guozhuang Dance"to construct local symbols,and organized art festival for marketing and promotion.They also developed the cultural tourism,and the"transubstantiation"from symbolic capital to economic capital achieved.The capital operation of Benzilan Guozhuang will provide new ideas and methods for the inheritance and protection of traditional culture and pushing forward the rural vitalization in an all-round way.